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The Village
The Village
When luxury meets tradition and nature
When luxury meets tradition and nature
Contemporary society often associates luxury with the contrast between black and white. However, the idea of a place where luxury meets natural life and vernacular tradition was at the heart of the design process of "The Village - Outlet Shopping Center."
Located on the outskirts of Lyon, in the heart of France's second richest tourist area, on the road leading to the winter sports resorts, "The Village" represents an exceptional potential that can accommodate a very diverse clientele. This architectural complex challenges traditional patterns by creating a set of gable-roof style elements that create an impressive visual impact. Based on the "harmonious unity of tradition, modernity and functionality," this project offers a new luxury shopping experience.
A green complex
The Green Valley complex, designed according to the traditional concept of the vernacular village, blends nature and human scale and integrates into the daily lives of its inhabitants through simple roof geometry. Four fractions of white houses with gabled roofs are arranged in a ring with natural shapes covered with vegetation to form the "crown." This element is subdivided into different scales and connects at different heights, where outdoor spaces are connected by a path in response to the underlying functions and indoor businesses. The green element transforms the silo parking lot into a vital landscape, surrounding the central "crown" and merging the entire site into a fluid commercial experience.
A green complex
The Green Valley complex, designed according to the traditional concept of the vernacular village, blends nature and human scale and integrates into the daily lives of its inhabitants through simple roof geometry. Four fractions of white houses with gabled roofs are arranged in a ring with natural shapes covered with vegetation to form the "crown." This element is subdivided into different scales and connects at different heights, where outdoor spaces are connected by a path in response to the underlying functions and indoor businesses. The green element transforms the silo parking lot into a vital landscape, surrounding the central "crown" and merging the entire site into a fluid commercial experience.
Sensual and brilliant exclusivity
The impression of exclusivity perceived by visitors is reinforced by the size of the stores and the materials used, which lend sensuality and brilliance to the architectural ensemble. The façade is composed of different levels of transparency, with the windows shifting from transparency at the bottom to white at the top, blurring the boundaries between glass and white cladding. This gives the impression that the buildings resemble crystals, resembling snowy mountaintops.
More than just a shopping mall
"The Village is more than just a shopping mall; it is a sought-after destination with green spaces, concert stages and a wide range of amenities. In addition, a large lake bordering the village provides terraces for visitors to enjoy a fountain show and magical visual projections on the water each evening. This "brand village," the only one of its kind in the region, includes 120 luxury, premium luxury and sports brands, as well as 11 restaurants. All technical installations and service areas are hidden by vegetation or decorative elements, integrated into the contemporary and vernacular architecture of the complex.
CUSTOMER
Compagnie de Phalsbourg
LOCALITY.
Metz
France
DESCRIPTION
Continuous facade
Window frames
7,002 sq. m.
DESIGNER
GR Design
YEAR
2016
"The façade consists of different levels of transparency, with the store fronts shifting from transparency at the bottom to white tips at the top, blurring the material boundaries between the glass and the white cladding. Like snow-capped mountain peaks, the buildings appear similar to crystals."
“The Village / Gianni Ranaulo Design”, ArchDaily, 14 February, 2019, https://www.archdaily.com/911360/the-village-gianni-ranaulo-design. Accessed 4 April 2019.
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